Basically, no one will purchase from you on their first lookat your website. That truth applies to all online companies, not just yours. The thing is, that person is attempting to get to know you. They wish to figure out if, in their minds, your service or products bring value to their life.
So once that someone does land onto your website, how do you transform them into a customer?
Offer Valuable Information on Your Website
There are typically 2 primary needs on which almost all purchasing options are made. People wish to stop discomfort, or getpleasure. If your website content shows to your audience how your service or products can stop discomfort (and preferably at the same time supply satisfaction) it’s the primary step to transform your website traffic into consumers.
Get Their Email Address
Once a website visitor has seen the info on your website, they will more than likely dive to another website or social media network to see what else is on deal. Rather than just hoping they’ll return to you website at some time in the future, you wish to get their e-mail address by providing an enticing, high-value list, report or eBook free of charge that offers more details on resolving a huge issue in the lives of your target market.
Establish Your Email Autoresponder
Once your website visitor has supplied you with their e-mail address, use an autoresponder software application to send out a “Thank You” e-mail. This e-mail includes a link to download your free deal right away after someone enters their e-mail address into your opt-in box.
Offer More Value
You can now use e-mail to construct a relationship with your prospect to transform your website traffic into a customer. Following your “Thank You” e-mail, send 5 to 6 appealing e-mails that continue to provide great deals of important content pertinent to your market. Discuss to your audience about what issues in their life you’re going to solve. Inform them what they need to provide for you to fix them, and then follow through on your pledge.
Request the Sale
Request for a sale, but only after you have established a relationship with your audience. You need to have a call to action eventually. At the end of your initial 5 to 6 e-mail autoresponder series, you can make a low-end deal that is practically too great to miss. On the back end of that deal, you make a greater one time deal (OTO) that fits with the low-end purchase.
This is where a high-value item for a decent rate makes all your work reliable, and will turn your website site traffic into sales.