Are you still on the fence about social media marketing? If you are still wondering whether Facebook and other social media applications deserve some marketing attention, wonder no longer.
Here are just a few numbers you should know:
- 2 billion users worldwide
- 1.15 billion daily mobile users
- One third of the users are in the 24-35 year old demographic
- 50% of 18-24 year old’s hit Facebook as soon as they wake up
As a society, we have become internet dependent, which means people turn to the web browser for everything from advice to shopping.
The way we live our lives is changing. Where once we obtained all information from television, radio or newspapers, we now rely more heavily on the internet. Where people once watched television (with its commercials) people are turning to Netflix and other streaming options, which means limited or no commercials depending on the package selected.
People are on the go and they want their content Mcdonalds style, My way right away! Cue Facebook! Individuals are logging on and checking in multiple times per day and when they want to find a local product or service, guess where they are looking for answers? Social Media, and in particular, Facebook. Only Digital are marketing experts in Australia and have helped huge brands with their digital marketing strategies including search optimisation, Adwords and Social.
Word of Mouth in the New World
Remember when you could depend on your regular customers spreading the good word to their friends and family? Word of mouth advertising has been a staple marketing angle for generations. Today, word of mouth reaches far beyond the back fence or familial connections. Individuals on Facebook may have “friends” from all over they have never met in person, they friend each other on the social media for a variety of reasons and as long as everyone plays nice, they generally leave the connections alone.
What does this mean for small business? You need a social media presence, yesterday!
Business Page Basics
Creating your social media presence is not difficult and will not cost you a dime. It is important that you complete your business information completely including address, phone number, business hours and any other pertinent information about your business (whether you accept credit cards, offer credit, etc…) Stick to a well done image of your business or premium product line.
Once you have your page set up, it is time to gather your customers or potential customers. There are multiple ways you can accomplish this goal. Start with a quick giveaway contest where people must like and share a video, coupon code or live video link.
Once you have a good number of followers on Facebook, you need to set a schedule to regularly reach out, either with advice, promotions, coupons or a new product release. Whether you are marketing Brisbane or Biloxi, social media is the place you need to be!